Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. So, how do you ensure your product launch bears fruit?

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

JUNE 2, 2020

You want to be in France, Germany, Switzerland, UK, you name it, wherever your customers are, but you don’t necessarily want to have to put people on the ground in all of those different regions. Having the right go to market is really important, but unless you’ve got the right foundations in place, it can be a struggle.

Pharmaceutical 67

Pharmaceutical Territory Cold Call Networking 67

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator.

Sales 130

Sales Start-ups Up-sell Cross-sell 130