Sales Hacker

JUNE 14, 2021

It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). And Sephora would try to penny-pinch and negotiate on the number of hours and resources that would be needed for different projects.

GTM 111

GTM E-commerce B2B Profit margin 111

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 104

Sell Minimum Viable Product Objectives and Key Results Cross-sell 104

Lead Fuze

NOVEMBER 30, 2021

They also tried negotiating on how many resources were needed, which is a mistake. The client was not involved in the go-to-market plan for new products or lines. They added more value by showing how changes would impact the warehouse, distribution and transportation for different scenarios.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

MAY 27, 2020

I think most SaaS startups haven’t seen the full effects of what you’re going to see. So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. You’re saying, well, we’re just going to hold the line.

Finance 109

Finance Government Price Contract 109