Sales Hacker

JUNE 14, 2021

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They start worrying about how many touchpoints are sales and marketing hitting. There was no conversation involving our client in the go-to-market planning of new products or lines. But then things change.

GTM 104

GTM E-commerce B2B Profit margin 104

Sales Hacker

APRIL 12, 2022

The keys to being a successful growth marketer. How a well-defined ICP makes account-based marketing easier. How MQLs are being replaced by qualified pipelines. Why sales and marketing alignment leads to better pipeline generation. Keys to successful growth marketing [11:35]. It’s just smart marketing.

Pipeline 106

Pipeline Transportation B2B Hospitality 106

Lead Fuze

NOVEMBER 30, 2021

The client was not involved in the go-to-market plan for new products or lines. They added more value by showing how changes would impact the warehouse, distribution and transportation for different scenarios. They also tried negotiating on how many resources were needed, which is a mistake.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Harry Stebbings: As for Ben, he spearheads global sales and the go to market teams at Flexport and prior to Flexport, Ben helped drive two high growth companies to successful acquisitions. This is understanding the pipeline. To date, they have $1.35

Customers 40

Customers Quota Start-ups Up-sell 40