Sales Hacker

JUNE 14, 2021

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. Despite having a team-to-team call and seeing a demo, the executive buying team at the healthcare product firm was still hung-up on what to do with the rental business.

GTM 80

GTM E-commerce B2B Profit margin 80

Lead Fuze

JANUARY 1, 2022

It includes a variety of perspectives from buy-side and sell-side employees as well as personal experience, in order to provide an array of ideas. These companies usually sell to channel partners or consultants who then provide services around that product for an added value. In some cases, a ship by default model may not work.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. They have also seen success from increasing margin growth by creating new products. Go-live time and performance.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

ConversionXL

OCTOBER 7, 2022

It tells you how much you need to earn per customer to run a profitable company. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

JULY 2, 2020

The core elements of a marketing mix are product, price, place, and promotion — known as the four P's of the marketing mix. When perfected and synchronized, these elements provide a well-rounded approach to marketing strategy. Product refers to what your business is selling — product(s), service(s), or both.

Retail 101

Retail Promote Price Profit margin 101

ConversionXL

JUNE 2, 2020

You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. Making something that people already know they want seems like a smart idea and easy to do, which is why so many go for it. Often, they go for the obvious—stuff like “easy-to-use” email marketing.

A/B testing 162

A/B testing X-functional Price Gaming 162