Sales Hacker

SEPTEMBER 22, 2023

You can maximize user engagement by offering both a full-featured free trial and a limited free-forever plan. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS. That same user will not be able to purchase because of corporate policy on shadow I.T ( i.e

GTM 89

GTM X-functional Inside sales User Experience 89

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. Run a functional investigation.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

DECEMBER 8, 2023

LLMs Change How Companies Go to Market Massive changes are happening on the tech side of an organization. You need a strong point of view on how your product will save x company money or solve their pains. The necessity of balancing security and functionality. What about the GTM side?

GTM 95

GTM SQL X-functional Engineering 95

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Step 2: Conduct user and competitor research to define the customer experience.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. That allows us to have a very different go to market strategy. And so we grow very much as a flywheel. And so we grow very much as a flywheel.

Finance 58

Finance X-functional Non-Profits Launch 58

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. How important is it to own the entire customer journey?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52