Highspot

APRIL 9, 2025

From governance and personalization to coaching and measurement, banking sales leaders face no shortage of choices. Whether its a commercial banker structuring a mid-market loan or a relationship manager preparing for a portfolio review, your team needs to move fast. Centralize and govern your content.

Government 52

Government Relationship Management GTM Clients 52

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. CONTENT GOVERNANCE. Governance is more than just putting a process in place to centralize and manage content.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

NOVEMBER 15, 2017

Content Management System. Customer Relationship Management. Customer Relationship Management (CRM) is a system, set of practices, and associated technologies used to record, manage and analyze customer data and interactions, with the aim of improving customer engagement and revenue. Closed Won. Cold Email.

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist.

Sales 136

Sales Up-sell Start-ups Cross-sell 136