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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. TikTok’s search ads are not a standalone ads product.

Retail 125
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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. Because, market share is really number one metric.

Growth 41
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

They’re facilitating virtual schooling, they’re helping governments organize. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It’s really just a launching point for the next thing. It is staggering. It’s not a celebration.