Nudge Marketing: From Theory to Practice
ConversionXL
JULY 28, 2020
In other words: Behavior = motivation x ability x prompt. Based on Daniel Kahneman and Amos Tversky’s work Thinking, Fast and Slow , there are two sides of the brain that govern all of our decision-making. It manipulates and tricks the user rather than benefiting them. Image source ). Nudge theory: Systems 1 and 2.
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