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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Based on Daniel Kahneman and Amos Tversky’s work Thinking, Fast and Slow , there are two sides of the brain that govern all of our decision-making. It manipulates and tricks the user rather than benefiting them. Image source ). Nudge theory: Systems 1 and 2.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Hybrid Product analytics organization: Central teams for tools, methods, governance. Data governance – hated but necessary: Rules of play. Self-learning videos.

UX 85
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Adopting artificial intelligence in your sales process

PandaDoc

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. Gather user feedback through surveys, focus groups, or interviews on satisfaction, challenges, and suggested improvements.

Process 52
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Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)

SaaStr

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. They should trust the security that the product has without sacrificing the user experience. Ciara : Cool.

Product 52