Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 91

GTM Quota Drivers/motivators Sales 91

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

OCTOBER 7, 2021

Rachael Rohn’s 15+ year career has focused on leading high-growth companies across a variety of industries, including e-commerce, healthcare, and real estate, where technology is leveraged to improve the consumer experience. CipherHealth is a SaaS company focused on helping healthcare providers improve patient outcomes and experiences.

Sales 136

Sales Up-sell Start-ups Cross-sell 136