Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. If they put an average ACV to a deal, we take it as a SQL.
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