Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 132

GTM Market share Growth Technology 132

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 97

GTM CRM Pipeline Referrals 97

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 129

GTM B2B Drivers/motivators Sports 129

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 71

GTM Cold Call UX Price 71

Martech

APRIL 3, 2023

This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Creating a conversational marketing GTM strategy Are you ready to take your B2B marketing strategy to the next level? The post Conversational marketing: A guide to a key B2B GTM strategy appeared first on MarTech.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Pricing by design creates friction.

GTM 96

GTM Price Quota Growth 96

SaaStr

NOVEMBER 14, 2023

Then, we moved to a more customer-friendly model with SaaS and subscription-based pricing. It turns your GTM on its head. Key Takeaways Consumption-based pricing requires rethinking your organization. Product: Needs to invest in tooling to support GTM teams. There are still some complexities around SaaS-based approaches.

GTM 63

GTM Quota Sales Cross-sell 63

Sales Hacker

AUGUST 3, 2022

As companies grow, their lists of products and services can increase in size and complexity—making it more and more difficult to manage pricing while preventing margin erosion. If you’re selling without optimizing these 5 elements of your pricing strategy, you’re undoubtedly leaving money on the table. Asia Corbett – Sr.

Price 82

Price GTM Service Sell 82

SaaStr

NOVEMBER 28, 2022

We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. The secret to aligning GTM & finance teams. Era 3, SaaS 3.0: Geographical expansion.

Finance 81

Finance GTM Government Territory 81

ConversionXL

SEPTEMBER 20, 2018

A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. product offering and pricing).

Go To Market 289

Go To Market GTM Profit margin Education 289

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

JUNE 14, 2021

That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. Margins as other platforms do not enable customers to segment customers and their pricing by profitability nor provide configurable products whose final features and prices are calculated in real-time by the customer.

GTM 81

GTM E-commerce B2B Profit margin 81

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

Go To Market 102

Go To Market Growth GTM Product 102

Martech

APRIL 17, 2024

Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Q: You can’t beat GA4’s price, but are there other programs you recommend? Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things.

Healthcare 121

Healthcare GTM Clients Price 121

Heinz Marketing

MAY 20, 2024

Step 2: Develop Account-Based GTM Account-based go-to-market (GTM) is a collaborative process. This includes outlining the role of sales demos, free trials, and pricing packages. Once you understand what your customer experience should look like at a high level, it’s time to make it personal through account-based marketing.

B2B 75

B2B Cross-sell Customers GTM 75

SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. There are advantages beyond higher pricing, with higher pricing being the smallest advantage. But when they pulled it open, only 20% of the lift was explained by higher pricing.

Product 92

Product GTM Cross-sell Commission 92

SaaStr

JULY 21, 2022

Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. Optimizing GTM for PLG with Stage 2 Capital. Ticket prices go up at the end of the month! with Confluent’s President of Field Operations.

GTM 99

GTM Territory Price Growth 99

SaaStr

APRIL 5, 2024

In a way, how they scale their GTM has created a virtuous cycle that helps them keep offering the best data set, and therefore bringing in new people to buy it. How to Deal with Pricing in a Hyper-Competitive Environment If you’re in a crowded space, it can feel like a race to the bottom on pricing, but it doesn’t have to be.

Sell 75

Sell GTM Price Up-sell 75

SaaStr

APRIL 4, 2023

Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy. This means you can raise prices, add modules, and expand, increasing the average revenue per customer account (ARPA).

Go To Market 92

Go To Market GTM Strategize Growth 92

SaaStr

JULY 16, 2022

Check out the sessions: Optimizing GTM for PLG with Stage 2 Capital Co-Founder / Managing Director Mark Roberge. Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love.

GTM 86

GTM B2B Growth Price 86

Partners in Excellence

MAY 10, 2024

Like today’s offerings, ongoing maintenance, service, support were built into the monthly pricing the customer paid. The problem with the way we look at “As A Service,” is we tend to conflate an business strategies, financial, cashflow, revenue recognition strategies; and GTM/sales strategies.

Service 62

Service GTM Contract Price 62

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 4: Be Transparent About Pricing and Keep It Simple. .

Go To Market 77

Go To Market GTM B2C Price 77

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why?

GTM 95

GTM Territory Networking B2B 95

SaaStr

NOVEMBER 8, 2021

This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model. Let’s assume you have a $2,000/month product (which is a healthy if high ACV for an early-stage PLG GTM motion) and need to grow your ARR by $600,000 to hit your plan, which translates to needing 25 new paid accounts.

GTM 122

GTM Price Growth Product 122

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. But, they’re also price-conscious.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

SaaStr

MARCH 7, 2023

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. To build resilience in GTM, many companies are cutting the least experienced people, typically the newest ones, particularly salespeople who aren’t ramped and haven’t reached attainment yet.

GTM 63

GTM Growth Profit margin Contract 63

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 97

GTM Growth B2B Territory 97

Search Engine Land

AUGUST 3, 2023

The attribute [cost_of_goods_sold] represents the cost price at the product level and must be specified as a monetary value (i.e., Since purchase prices can change more quickly depending on the industry, working with an approximate guideline at the beginning is advisable. not as a percentage).

GTM 97

GTM Campaign Price Account management 97

SaaStr

MAY 8, 2024

Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Buyers are veterans, so if your app is like Stripe, price it like Stripe. If your product is like Hubspot, price it like Hubspot. You add so much friction to sales if you price your app different than the market prices for similar apps.

Quota 83

Quota GTM Price Finance 83

SaaStr

JANUARY 30, 2024

They raised prices. It took remaking the management team, changing the GTM, and rebooting the product dramatically. That they had to get to cash-flow positive, because no more money was coming. And while many couldn’t pull it off, and will go under, a lot actually got there. They did layoffs and froze headcount. But they did it.

GTM 87

GTM Finance Growth Gaming 87

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. Then, usage-based pricing took off.

Profit margin 97

Profit margin GTM Price Growth 97

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. A good rep will acknowledge an unspoken bid around pricing and bring it up proactively. If the price is right, great. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

Martech

MARCH 28, 2024

Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 74% say that AI has positively impacted their ability to upsell or cross-sell.

GTM 59

GTM Cross-sell Price Contact 59