Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. What is the pricing? Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model.

GTM 86

GTM Strategize Government Inside sales 86

SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. There are advantages beyond higher pricing, with higher pricing being the smallest advantage. But when they pulled it open, only 20% of the lift was explained by higher pricing.

Product 92

Product GTM Cross-sell Commission 92

SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 64

GTM Growth Profit margin Contract 64

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. This shift will put a premium on creativity and strategic thinking, pushing brands to invest more in developing unique and resonant concepts that can be quickly brought to life through AI.” Get MarTech! In your inbox. “The

Customers 144

Customers Retail GTM Trust 144

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well.

GTM 85

GTM Cross-sell Niche Strategize 85

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 97

GTM Growth B2B Territory 97

Salesforce

APRIL 7, 2022

It can also help reps candidly assess which deals went wrong and why — and how to stay strategic and smart — from the first pitch to closed deal. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy.

Pipeline 97

Pipeline GTM Quota Pitch 97

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. The ability to accelerate strategic initiatives. These documents include: Your price sheet : Pricing is different in every organization. Some companies are very open about their pricing (listed on their website) while others are a bit more… coy.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. You want customers to understand the product and pricing and start using it on their own. Whichever you choose will be a strategic decision. They get value, make a decision, and buy. PLG is responsible for different parts of the funnel.

Cross-sell 84

Cross-sell Customers Pitch Drivers/motivators 84

SaaStr

MAY 17, 2023

And that’s why CoSell was created, to increase the chance of startups making it by helping GTM teams tap into and connect with people who can help them take the most strategic path to customers with credibility and warmth — because 90% of those startups won’t survive. No one wants to throw money at something that falls flat.

GTM 72

GTM Cold Call Customers Networking 72

SaaStr

AUGUST 8, 2022

Oh anddddddd… Grab a team pack with tickets starting at only $1049 per person – that’s a savings of at least $650 off individual ticket prices. (We With sessions like… Optimizing GTM for PLG . Building a Scalable GTM Motion on a Shoestring Budget. More… Michelle Adams, CRO @ Algolia.

GTM 92

GTM Launch Networking Growth 92

SaaStr

OCTOBER 10, 2023

Let’s look at the pros and cons Founder-led Sales Pros: Flexibility as a founder in terms of how you craft messaging, pricing, etc. Early first-hand knowledge leads to rapid fixes to the product, pricing, and packaging. More often than not, sales and GTM are the limiting factors for growth. How do you do it?

GTM 80

GTM Cross-sell Price Sales 80

Martech

APRIL 19, 2023

Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Next, DI reduces risk and uncertainty.

Strategize 118

Strategize GTM Healthcare Strategic planning 118

SaaStr

FEBRUARY 1, 2024

The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Many partners talk about you in potentially the wrong ways, and it becomes price competitive. This decision impacts strategic planning and execution. What is the unifying framework?

GTM 77

GTM Growth Education Strategic planning 77

SaaStr

NOVEMBER 24, 2021

Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Raising prices might seem like a quick win to grow your revenue, but it’s critical to bear in mind the effect increased prices will have on your sales cycle, close rates, and disruption risk. Sell it to your market for half the price.

GTM 76

GTM Price Promote Commission 76

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. Deployment options.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

FEBRUARY 4, 2022

Is there a key strategic issue you want the board’s thinking on? By doing this, 90% of the update content will have been covered and you can focus the agenda on more strategic topics. They can also be more strategic, such as a discussion on whether to consider entering into a new business, changing pricing, or adding a new GTM motion.

Meeting 96

Meeting GTM Strategize Follow-up 96

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your data and analytics won’t help you make bold, strategic plans. This deal is in commit but pricing hasn’t been discussed.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

DECEMBER 4, 2019

Let’s look at GTM (go-to-market) processes. In the GTM process, there are two parallel priorities — one focused on the external , the other on the internal. There is the go-to-market motion , which is different from GTM plan itself. Both are strategic and both are parallel. PMM shouldn’t shoulder the whole burden.

GTM 57

GTM Sales Education Territory 57

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. I mean the smartest minds in the world haven’t even been able to price assets.

GTM 63

GTM Healthcare Pipeline Sales 63

SaaStr

OCTOBER 17, 2023

Bake Flexibility into the $2M-$6M Stage of Growth Customer success benefits customers, but it also supports the entire GTM. This freed up the CSM team to think more strategically in the long term. Customer Success supports customers and your entire GTM motion. Your first Customer Success team is an extension of the founders.

Cross-sell 64

Cross-sell Customers GTM A/B testing 64

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Pricing and packaging strategies. Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL.

GTM 100

GTM Consult Territory Real Estate 100

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These are the strategic questions that competitive research allows you to answer.

Launch 96

Launch Product Non-Profits GTM 96

G2

NOVEMBER 20, 2023

Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Over the last 20 years, new car prices have risen from $21,850 to nearly $40,000, a big jump of 56% since 2000. Used car prices went up by 17% between 2020 and 2021.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Highspot

JANUARY 6, 2022

In fact, B2B buyers report that sellers delivering misleading information about a product, its price, etc. Mis-aligned GTM execution. Buyers are getting mixed messages because they’re presented with inconsistent content, leading to confusion and overall dissatisfaction. is the number one deal killer.

Government 52

Government GTM Strategize Presentation 52

ConversionXL

APRIL 7, 2021

In that case the amount of money a customer pays you is low, but you sell at a higher volume so you sell more but at a lower price. In this scenario, the customer is paying a few hundred thousand ($100,000+) but you have a low volume, high ticket price + addons. In most cases, ABM should not be a standard go-to-market (GTM) strategy.

GTM 98

GTM CRM Cross-sell Cold Call 98

The Lost Book of Sales

AUGUST 15, 2021

Ask about the pricing of products and services, get an understanding of the discount capability particularly if you've identified problems with organizational readiness. Maybe the strategic priority is to get new logos instead of just cold-hard revenue. increased salary, or other favorable conditions).

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Lead Fuze

JANUARY 1, 2022

Understanding OEM software Pricing Models. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. Pricing models. In order to avoid any obstacles, a company needs to make sure that their pricing model does not interfere with the licensees sales process.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. This is because HubSpot covers all parts of a GTM revenue org in their blog. Pricing lessons. Since we deal with sales content on the daily, we thought we’d save you some time. Sales Hacker. HubSpot Sales. Sales plans.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

The Lost Book of Sales

MAY 13, 2021

Ask about pricing of products and services, get an understanding of the discount capability particularly if you've identified problems with organizational readiness. Maybe the strategic priority is to get new logos instead of just cold-hard revenue. increased salary, or other favorable conditions).

Quota 59

Quota GTM Commission Territory 59

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. And it’s really allowed us to just align closer to our customer’s most strategic partner and where they’re going long-term with regards to that. So those have been the two things, both deal acceleration, but also allowing us to get closer to our most strategic partner.

Cross-sell 80

Cross-sell Finance Strategize Technology 80