Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 68

GTM X-functional Start-ups Relationship building 68

Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. The agility and expertise to support specific partner needs help them navigate their audience. This ensures departments like sales, support, and finance align to support your partner ecosystem.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

OCTOBER 7, 2021

Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making. What would you tell a woman just starting a career in sales? What would you tell a woman just starting a career in sales? Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 124

Drivers/motivators Strategize B2B Growth 124