Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 118

GTM B2B Strategic planning Drivers/motivators 118

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Resistance.

Strategize 118

Strategize GTM Healthcare Strategic planning 118

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. This is a touchy subject for many GTM teams because there are many different ways to arrive at a forecast.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your data and analytics won’t help you make bold, strategic plans. It’ll keep you focused on the team level.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. ” Sam Jacobs : How have you adjusted your strategic plan as you push ahead? Pavilion is the key to getting more out of your career. You build it.

Clients 84

Clients Hospitality Entertainment GTM 84

Sales Hacker

MAY 26, 2021

This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. Sales operations analysts and managers that work in this function focus on optimizing sales processes and ensuring sales technology and methodologies are a good fit. Technology.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 105

Go To Market GTM Strategize Growth 105