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Digital out-of-home branches out with programmatic

Martech

So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That became our superpower. Why we care.

Retail 114
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Proprietary identity graph.

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WITCE Wednesdays – Government Mandates

A Sales Guy

There is OSHA (Occupational Hazard and Safety Administration) which mandates laws around safety and health in the work place. The FSLA (Fair Standards Labor Act) mandates the minimum amount of money a company must pay its employees. HIPAA regulates health plans, patient privacy, preexisting conditions and more. big and small.

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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Why we care. Given the scale of the U.S. Given the scale of the U.S. Snapshot: Customer Data Platforms.

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“I say CDP, you say CRM”: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does it matter what it’s called anymore? Editorial Director.

CRM 112
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Buying Medical Devices Online Shouldn’t Be Hard — How To Make It Easier

Salesforce

By taking advantage of new technology, medical device companies can easily navigate the hurdles of Health Insurance Portability and Accountability Act (HIPAA) compliance, infrastructure updates, and first-party data collection — barriers that once held them back from selling directly to consumers. The solution?