Digital out-of-home branches out with programmatic
Martech
OCTOBER 18, 2022
So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That became our superpower. Why we care.
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