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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. It’s a main reason that live chat and chatbots have exploded. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. That number isn’t getting smaller.

B2B 130
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. What is like the step change function that we’re missing out on?

GTM 77
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SEO implementation: A comprehensive guide

Search Engine Land

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Unless you are a developer yourself, you should speak mostly about the desired outcome and how you want the end product of their work to function.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

Price 45
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 107
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. What is functionality? If you’re not doing functionality testing, you’re not optimizing.

Growth 86