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Google Ads moves reports to new location in latest UI update

Search Engine Land

While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. Google Ads has rolled out an updated UI to a small number of accounts.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

But mixed in with those are projects for decommissioning product X, launching product Y, and migrating sections from one website to another – a real Frankenstein dashboard. The main question is: how can in-house SEO teams transform this complex dashboard into a more strategic one? Who is the main stakeholder of the project?

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

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Does HTML structure matter for SEO?

Search Engine Land

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. HTML structure 100% still matters for accessibility.

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5 Python scripts for automating SEO tasks

Search Engine Land

Then, we use the Python library Beautiful Soup to create a web scraper to get the main body content on the page. splitlines() # Create a Tf-idf representation of the keywords vectorizer = TfidfVectorizer() X = vectorizer.fit_transform(keywords) # Perform Affinity Propagation clustering af = AffinityPropagation().fit(X)

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SEO product management: Key framework and fundamentals

Search Engine Land

What issues to prioritize It's safe to say most SEO tools return site audits prioritizing fixes and improvements by severity in three main buckets: Errors : Critical blockers that keep the site from being properly crawled and indexed. Because at the enterprise level, SEO performance boils down to two main KPIs: traffic and revenue.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.