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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Different Types of Agencies: Marketing Agencies : Specialize in creating and executing marketing campaigns.

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A co-pilot approach to genAI (with prompt examples)

Martech

Here is an example training prompt: “This GPT helps marketers at AI training and consultancy firms. It assists them in creating high-quality content. The content is aimed at marketing directors. These directors want to use AI to improve business results. This includes the values of the Agile Marketing Manifesto.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.