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How AI can help create bespoke customer experiences

Martech

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Register here for free. Why SEOs should care about brand marketing.

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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

While there’s not a smidgen of veracity in the widely-shared infographics and “content marketing” posts that scream we process images 60,000 times faster than text, a study did find that presentations using visual aids are 43% more persuasive than unaided ones. Experiment with White Space. Image Source.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. Delivering an optimal user experience in mobile is dependent on deeplink functionally that is able to go through the app store and still keep the relevant data on the link. Image Source.

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8 Things That Grab and Hold Website Visitor’s Attention

ConversionXL

The brain pays more attention to things in the environment that are new to a person’s experience. Neuroscientists say novelty promotes information transmission. Not only does a novel experience seem to capture our attention, it appears to be an essential need of the mind. Novelty keeps you going. No doubt about it, right?

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. This requires certain elements and features, including: Content: This is where you create and update your user experience. Promotions are highly visible.

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