Partners in Excellence

SEPTEMBER 17, 2018

We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. In fact, it could be described as chaotic. All of a sudden, something doesn’t make sense.

Process 91

Process Customers Sell Service 91

Partners in Excellence

FEBRUARY 21, 2016

I’ve been pretty tough on content marketers and marketing in a couple of my recent posts, “ Are They At 57% Yet ,” and “ Opportunities We Are Blind To.” ” Beyond that, there are hundreds of articles and discussions on Integrated Sales And Marketing.

Sales 48

Sales Gaming Start-ups Process 48

Partners in Excellence

AUGUST 5, 2014

Other research showing that customers are engaging sales people later in the process–largely after they have determined the problem, determines their needs and requirements, and in fact narrowed their solution alternatives to a few choices (of which they are indifferent). Likewise, sales and marketing are facing pressures.

Education 93

Education Sales Process Customers 93

Partners in Excellence

AUGUST 18, 2014

Sometimes that seems a perfect description of the relationship between marketing and sales. Marketing spends it’s time trying to create demand—any kind of demand. They “caught the leads,” it was sales responsibility to “skin them.”. We sales people think “they” don’t care. What’s changed?

B2B 93

B2B Sales Customers Follow-up 93

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. But what happens to the little guys? Enter: the Cronut.

Launch 78

Launch Gaming Campaign Follow-up 78