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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

New qualified inbound lead, which was from marketing, this many dollars in pipeline, this kind of SQL data, which we then add in our sales qualified lead data. They get commission when they hit quota, they get paid. Obviously, Kentucky didn’t even make it. No Duke, no Kentucky. And he’s going to save all that.

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What Is Lead Qualification and How Does It Work?

Salesforce

At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale.