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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

New qualified inbound lead, which was from marketing, this many dollars in pipeline, this kind of SQL data, which we then add in our sales qualified lead data. Obviously, Kentucky didn’t even make it. No Duke, no Kentucky. And he’s going to save all that. And immediately it’s going to post to Slack.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.