Veloxy

JANUARY 23, 2024

In-Person Events & Experiences In-person events function as a fundamental element of field marketing. Meanwhile, Field Sales embodies a more tactical nature, seizing the opportunities presented by Field Marketing, personalizing the sales approach based on direct interactions, and driving those crucial conversions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Salesforce

OCTOBER 18, 2024

Who is your target audience? Marketing dollars are wasted if you can’t identify your potential customers. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Who is your competition?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Martech

MARCH 10, 2023

Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.

Objectives and Key Results 117

Objectives and Key Results Target audience/market Campaign Technology 117

Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Close: A deal is agreed upon and your prospect turns into a customer.

Go To Market 101

Go To Market Process GTM Education 101

Hubspot

MARCH 12, 2012

Instead, the channels for lead generation multiply almost daily, and sorting through them to determine which will be most effective, let alone how to manage the leads once they come in, give even the most experienced marketers many gray hairs. 4) Implement a Lead Management System. Don’t just record metrics.

A/B testing 78

A/B testing Lead generation Follow-up Target audience/market 78

Highspot

FEBRUARY 14, 2024

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Can have a longer-term perspective, building brand equity and customer relationships over time.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Can have a longer-term perspective, building brand equity and customer relationships over time.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52