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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

Getting off the ground is one thing — an easy pitch of being an HR tech startup focused on improving hiring. That’s a great pitch, so every year, a new and cheaper flavor comes out. But TechCrunch doesn’t represent the entire world. You could do vanilla 101 SaaS practices and succeed. But today, it’s not that easy anymore.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. Are some disciplines represented more than others? So what does that mean for agencies?

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Account Management: It’s About Keeping Customers!

SalesPop

If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Perhaps more pertinent is a quote from Austrian management consultant and author Peter Drucker, who said, “The purpose of business is to create and keep a customer.”

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Sales Pipeline Radio, Episode 210: Q & A with Karen Leland @Karenleland

Heinz Marketing

It’s really a brand that gets created in parallel with the business brand, where the CEO is really managing their brand and representing the brand. And that’s the whole… In my model, that’s a combination of seven things, but it’s not just an elevator pitch. And then, the last one is the team brand.

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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

That’s a principle applicable to for-profit businesses, too: When you avoid saturating Twitter with sales pitches, your audience is less likely to ignore them (or unfollow you). For example, this tweet visually represents how Scotch products can be applied in many scenarios, like moving: Why is moving so stressful? 9) Roland Berger.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Pitching and Closing. Pitch Anything. This book represents an upgrade of the popular sales framework for business professionals in the new digital economy. It’s all practical advice — no cutesy stories, no rants, and no product pitches. whether you’re a sales or marketing executive, team leader, or sales representative.

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