Hubspot

MARCH 22, 2012

If you don't perform competitive keyword research, two things may happen: you could end up targeting keywords that don't actually help you capture any competitive market share, or you miss important search terms your competitors are targeting but that you forgot to include in your keyword arsenal.

CTR 68

CTR Click Through Rate Territory Up-sell 68

Spiro Technologies

MARCH 29, 2024

How do you measure market share? Adam Honig: On one hand, you’re manufacturing these concrete Lego blocks, as you call them, and on the other hand, you’re licensing out because it would be very complicated to ship them, all 2,000 pounds each, from northern Michigan to Boston, where I live or something like that.

Manufacturing 45

Manufacturing Up-sell Healthcare Territory 45

Heinz Marketing

JULY 20, 2020

I was born in Minnesota, lived in Wisconsin, and spent much of my life in Michigan. So, I don’t think you need a separate team, because everybody might go into a territory and say, “This morning, I’ve got a product that’s got 8% market share. But I grew up in the upper Midwest.

Pipeline 100

Pipeline Sales Up-sell Conversion 100

Salesforce

MARCH 12, 2024

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52