article thumbnail

Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Resources: Highspot Careers.

Growth 98
article thumbnail

What Is a Strategic Sales Plan?

Gong.io

It outlines a clear path to reaching your sales goals. Strategic sales focus on relationship selling or using a consultative approach. That means taking time to understand a prospect’s pain point and personalizing your pitch to highlight how your product can solve it. A strategic sales plan is a lot of work. Case studies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

So You Want to Be a Sales Professional.

SalesBlog!

Maybe you’re thinking a B2B (business to business) sales, account manager, account executive position sounds like the path to success for you. Have a couple of slick pitches and people melt like butter to sign the dotted line. Most likely these pluses are what drew you into looking seriously at a sales – marketing career.

Sales 52
article thumbnail

Virtual Selling: How to Excel and Crush Your Sales Quota

Highspot

Virtual Selling Tools Falling behind in adopting the latest tools for virtual sales can put you at a significant disadvantage. Competitors using these modern platforms may outpace you, potentially capturing your market share.

Quota 52
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Pitching and Closing. Pitch Anything. Sales Differentiation. Sales Engagement. Like it or not, sales is often a zero-sum game: Your win is someone else’s loss. Growth requires taking market share from your competitors, while they try to do the same to you. Pitching and Closing.

Sales 141
article thumbnail

Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

We’re in this challenging environment where business buyers are actually weighing their sales experience against the consumer buying experiences they’ve had. Whether they’re getting ready for our sales meeting, when they’re getting ready to make a pitch to a customer on a call or an email.

article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This situation can be further complicated if the high-tech company, fresh from its marketing successes with visionaries, neglects to change its sales pitch. The problem goes beyond pitches and positioning, though. The direct sales approach meets this expectation via a top-down approach to marketing, sales and delivery.