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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

.” Leading companies across industries, including DocuSign, General Motors, John Deere, Nestle, and Verizon Media, are using Highspot’s sales enablement platform – complete with content, guidance, training, coaching, engagement intelligence and 360-degree analytics – to win and keep customers at scale.

Growth 129
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Virtual Selling: How to Excel and Crush Your Sales Quota

Highspot

Virtual selling is a technology-driven approach to sales. Unlike traditional face-to-face interactions, sales reps use digital tools to engage with customers remotely. This method allows them to connect with global clients without travel, fostering a convenient customer experience.

Quota 52
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How to fix the broken sales-marketing lead funnel

Martech

This approach is about continually monitoring sentiment and engagement with buying groups within your target accounts to curate marketing and sales experiences accordingly. A holistic effort such as this focuses on the buyer’s experience. Your content, creative, and delivery should be designed around that.

Finance 90
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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

Your mix of channels and creative experiences must be additive, not separate. Point solutions do nothing to prevent disconnected, irrelevant, or aggressive engagement experiences. This also means making sure your technology is connected to the rest of your Martech stack.

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SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And what that typically means is layering on some kind of sales experience or human attention on the buying experience.

Sales 97
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Technology Adoption Lifecycle.

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40+ of the World’s Best Sales Training Programs to Get Your Team Into Shape

Sales Hacker

With customers gaining control of the sales process, salespeople need to adapt and grow opportunities through empathy and authenticity. The training firm provides holistic solutions that blend technology and experiential learning. Sales Effectiveness. Coaching for Improved Sales Performance. Sales processes.