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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. TikTok was reported to pilot an ad-free subscription service on its app in October. Previously, creators could only share videos that were a maximum of 10 minutes. billion in the U.S.,

Retail 124
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. Your competitor has feature X, you need feature X. To do safe and boring marketing, post safe and boring stuff.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 74
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Strategic Selling. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. The Transparency Sale.

Sales 141
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PODCAST 144: How to Drive Productivity through Operational Excellence with Mark Levinson

Sales Hacker

I’m part of our overall global revenue organization, and this encapsulates marketing, sales, and client success. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer.

Product 59