The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Veloxy

JANUARY 23, 2024

In-Person Events & Experiences In-person events function as a fundamental element of field marketing. Once onboard, they promote the brand’s products or services through various social media channels or live engagements, further bolstering the reach and effectiveness of the field marketing campaign.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others.

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 85

Growth E-commerce Profit margin Strategize 85

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 118

Finance Trust Market share Strategize 118

Martech

SEPTEMBER 14, 2023

A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Thanks in part to COVID-19, a large part of the budgets were devoted to martech in service of the need for accelerated digital transformation. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 117

GTM Market share Growth Technology 117

Martech

FEBRUARY 26, 2024

Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features.

Price 96

Price Strategic planning Referrals Sales 96

The 5% Institute

JUNE 5, 2023

As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. This advantage can manifest in various forms, such as superior product quality, lower prices, exceptional customer service , or innovative solutions.

Strategize 52

Strategize Technology Technology Price 52

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 116

Non-Profits E-commerce Strategize Consult 116

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 135

Engineering Non-Profits A/B testing Growth 135

The 5% Institute

JUNE 15, 2023

As markets evolve and consumer demands shift, businesses must adapt and grow to stay relevant. This article explores the various aspects of business development , from strategic planning to effective implementation, providing valuable insights for entrepreneurs and established companies alike.

Strategic partnership 52

Strategic partnership Strategic planning Strategize Relationship building 52

Smarter With Gartner

SEPTEMBER 12, 2021

The pandemic has sped up digital transformation as organizations fundamentally change their business models or product and service offerings and optimize existing activities. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. . That customer can be internal or external.

Finance 98

Finance Strategize Technology Technology 98

The 5% Institute

JULY 6, 2023

SWOT, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a powerful tool that helps sales professionals assess and strategize their approach. These may include: High-quality products or services. Innovative marketing strategies. Inadequate market research. Weak customer service.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Differentiation strategies and competitive positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Differentiation strategies and competitive positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

The 5% Institute

JULY 10, 2023

Starting a business is an exhilarating endeavour that requires careful planning and strategic thinking. This is an exciting period where the focus shifts towards scaling operations, increasing market share, and maximizing profitability.

Strategic partnership 52

Strategic partnership Strategize Legal Negotiate 52

The 5% Institute

AUGUST 1, 2023

Business acumen encompasses a range of skills and knowledge, including financial literacy, strategic thinking, problem-solving, and the ability to analyse data. This ability allows them to create innovative products or services that cater to these demands. Risk Assessment Every business venture comes with its share of risks.

Strategize 52

Strategize Networking Growth Closing 52

The 5% Institute

MAY 22, 2023

Every organization aspires to expand its sales efforts to drive revenue, penetrate new markets, and stay competitive. However, scaling sales successfully requires a strategic approach that encompasses various factors, including goal setting , sales enablement, data-driven techniques, and expanding sales channels.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

Hubspot

MARCH 9, 2021

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices. What you charge for a product or service can't be chosen indiscriminately. And successfully implementing a strategy to improve yours often has a lot of layers.

Price 92

Price Strategize Service Market share 92

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a comprehensive approach that outlines how a company plans to introduce and position its products or services to its target audience. These strategies involve a careful assessment of market dynamics, customer preferences, and competitive landscape to ensure effective penetration and growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

PandaDoc

APRIL 25, 2023

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on. If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then.

CTR 121

CTR Campaign CRM B2B 121

Highspot

FEBRUARY 25, 2024

Focus on strategic thinking, problem-solving, sales tools, and communication to guide sales ops through challenges and foster a culture of continuous improvement. Aligning sales with marketing, finance, product development, and customer service fosters a more unified execution of sales activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Sales Hacker

NOVEMBER 17, 2022

Sales leader applicants will need to demonstrate their understanding of the field, their strategic approach, and experience implementing it. For example: Sales Director with 10 years experience increasing revenue and market share. Point of view & ability to manage a growing tech stack.

Objectives and Key Results 78

Objectives and Key Results Sales Education Strategize 78

Search Engine Land

MARCH 14, 2023

That makes search a priority, and within search, Google looks to remain dominant, with ad revenue in the hundreds of billions and almost 60% of the global search ad market. You can conserve budget, or you can strategically reinvest it to capture market share, turning a gloomy economic climate into an opportunity for growth.

Real Estate 94

Real Estate UX Campaign Engineering 94

Lead Fuze

JUNE 27, 2023

Further, we’ll shed light on what exactly an influencer marketing agency does – from managing influencer campaigns to tracking campaign performance using software ecosystems. We also differentiate between full-service vs specialized agencies and provide insights into deciding factors when choosing an agency.

Negotiate 52

Negotiate Contract Campaign Contact 52

SaaStr

NOVEMBER 30, 2023

From a strategic standpoint, early-stage companies start to build out their teams, transitioning from founder-led sales to incentivizing growth as they build those teams. This needs to be a strategic decision, so companies should ask themselves a few questions. What do these look like from an early-stage standpoint?

Go To Market 92

Go To Market GTM Cross-sell Growth 92

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Miller Heiman Group

MARCH 13, 2019

Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Coordinate Your Sales Enablement Services. Sales enablement services typically consist of an expansive collection of training, tools and content. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. TikTok was reported to pilot an ad-free subscription service on its app in October. This has raised concerns among advertisers who worry about their products and services being promoted alongside inappropriate content.

Retail 124

Retail X-functional Launch Non-Profits 124

The 5% Institute

JUNE 7, 2023

This may include persuasive communication, relationship building, prospecting, negotiation, closing, customer service, product knowledge, and CRM proficiency. Guide readers on using metrics, such as revenue generated, conversion rates, or market share increase, to provide concrete evidence of their sales abilities.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52

SaaStr

JULY 29, 2021

SalesLoft’s partner ecosystem, found in their Integration and Solution Partner directories, are strategic relationships designed to help shared customers overcome business challenges more seamlessly. By leveraging strong partnerships, we are creating first-class customer experiences that exceed our customers’ expectations.”.

Promote 100

Promote Government Contract B2B 100

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius. Sales Planning.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Search Engine Land

JANUARY 25, 2023

In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content. Additionally, 70% of the gamers surveyed said they were open to trying a new subscription product or service. What countries are they located in?

Gaming 87

Gaming Campaign Drivers/motivators Represent 87