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Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads

Search Engine Land

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. ” Get the daily newsletter search marketers rely on. Why we care.

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Facebook said to be planning Basic Ads product

Martech

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S. Why we care.

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Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need

Hubspot

Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Facebook Plans Privacy Options 'Similar' to Europe. The alert's main difference from Europe's new policy is that it's optional to read.

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This day in search marketing history: February 22

Search Engine Land

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Video comes to Google responsive display ads 2019: Google also introduced two new reporting options to help advertisers better evaluate their responsive display ads.

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This day in search marketing history: February 6

Search Engine Land

Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Despite reports that Naver controlled somewhere between 70-80% of the search market in South Korea, StatCounter was showing Google soundly defeating Naver since February 2012.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). Next, look at the current state of your market: Who’s interested in your product or services? User privacy. How many of them are likely to buy? Who are your competitors? Image source.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. Friendster wasn’t widely adopted by users’ friends and families, so their time was better spent on other networks where more of their real-world network was online -- namely, on Facebook and Myspace.