Remove marketing omnichannel-increasing-product-discoverability
article thumbnail

6 Amazon marketing strategies to implement in 2024

Search Engine Land

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics.

article thumbnail

Local search in 2023: Key trends and tactics for marketers

Search Engine Land

Local is no longer just about listings, but omnichannel experience and engagement. As a marketer, it is critical to think through all the stages and touchpoints, stitch data across multiple channels and then create the best customer experience possible. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How your approach to content needs to change: People, process and technology

Search Engine Land

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. In the past, some marketers would optimize content regardless of its quality. Get the daily newsletter search marketers rely on.

article thumbnail

What Is API-led Connectivity? Unlock Business Agility

Salesforce

They are discoverable, accessible, and manageable. Illustrating API-led connectivity As the picture above suggests, a retail business leverages capabilities (shipping, payments, marketing, infrastructure, social media, sentiment analysis, geo-location, etc.) How does API-led connectivity reduce IT’s workload?

article thumbnail

Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

No, this year, attracting and converting customers will be the biggest challenge, especially for brands who have not embraced the omnichannel trend. The Rise of Omnichannel. Omnichannel is an industry buzzword, and perhaps an overused one at that. Make sure all product pages have proper meta-data and page titles.

Product 44