Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 43

Pipeline Mechanical Engineering Cross-sell B2C 43

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. He reminded us of Max Redmond and he’s building an amazing 3D AR technology. We didn’t show up for the meeting. ” And building great partnerships.

Up-sell 68

Up-sell Hospitality Start-ups Pitch 68

The Lost Book of Sales

DECEMBER 30, 2021

Meetings proliferate and decisions are delayed. Trust erodes. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Running through the whole conception was the principle of trust.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98