Remove Minimum Viable Product Remove Niche Remove Pitch Remove Trust
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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Plus, it’s your product: You believe in it. Salespeople, especially newly hired ones, won’t have the same passion for or knowledge of the product as you do.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

You build something quickly, a minimum viable product. It comes from trust and people trust you when you are vulnerable, when you’re authentic, when they know that they’re dealing with a real human being. I think sharing those with the people around you will do nothing but engender trust and respect.