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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Pro tip on cold pitching for founders: Cold pitching in our current environment is a zero-sum game. How do you know you’re ready to hire a sales team? Virtually zero.

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The Ultimate Guide to Startup Accelerators

Hubspot

Do you have a minimum viable product (MVP)? Will you choose to apply their suggestions and listen to their expert opinions about your business, product, and growth? A minimum viable product (MVP) and real customers. Can you articulate your challenges? A concise competitive advantage. A strong team.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

You build something quickly, a minimum viable product. That’s where again, the humility and the words that we use, our [inaudible 00:20:22] developers and the fact that our company’s products treat the developers as the customer, not as a strategy is a really big deal. Find a niche, get rich.