article thumbnail

Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Plus, it’s your product: You believe in it. Salespeople, especially newly hired ones, won’t have the same passion for or knowledge of the product as you do.

article thumbnail

Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success. With that being said, stop using your standard pitch decks.

Sell 78
article thumbnail

SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

You build something quickly, a minimum viable product. It comes from trust and people trust you when you are vulnerable, when you’re authentic, when they know that they’re dealing with a real human being. I think sharing those with the people around you will do nothing but engender trust and respect.