SaaStr
AUGUST 28, 2020
Hilary Headlee: Sure, I got into SaaS actually back in Minneapolis, Minnesota. And it ended up that they were starting on having an ACV, or an annual contract value, and that’s where I first started to understand that type of repeatable business. And I fell in love with it.
Salesforce
MARCH 12, 2024
Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. That way, you can make sure you’re going after the best leads right off the bat. Instead, think about upselling or cross-selling.
Salesforce
MARCH 11, 2024
Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester.
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