Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

SEPTEMBER 13, 2013

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. Alisa: Well, we do find that it can be cost-effective for us and our customers when we focus on certain niche businesses. Me: Hi Alisa! Thanks for joining me today.

Networking 78

Networking Niche Referrals Promote 78

Spiro Technologies

JANUARY 23, 2024

We are a niche manufacturer, so where big part of our success over these 50-plus years has been, we do things that others can’t do or don’t want to do. Adam Honig: Then you now have the operation in North Carolina as well. That’s a long way from a commodity product that you manufacture in bulk.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59