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The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website.

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YouTube advertising: The ultimate guide

Search Engine Land

When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. How much does YouTube advertising cost?

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As you can see, this deeper understanding allows you to craft strategies that result in higher sales numbers with less effort. Turbo with API and predefined inputs.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

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Website Information Architecture: How to Optimize for UX

ConversionXL

One of your key tasks is to answer these questions effectively—on every page of your site. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Knowing the parameters and variables to store in your system is crucial for excellent search results.

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What to Look for in a Content Marketing Agency: Key Insights

Lead Fuze

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

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SaaStr Podcast #220: Leyla Seka, EVP @ Salesforce Mobile Discusses What Needs To Be In Place For Hyper-Scale

SaaStr

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. And it was a light bulb over all of our heads. ” And that was a huge shift in our company.