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Order Taker Or Solution Creator?

Partners in Excellence

One of the major splits I see is sales people who are really order takers versus solution creators. Order takers focus on their product. But the quality of their interaction is very different from a solution creator. After they answer the customer’s questions, they ask for the order.

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Selling And Order Taking

Partners in Excellence

Selling and Order Taking are sometimes confusing. Order taking is very important and effective in many customer engagement scenarios. Order taking may be the most effective. Some of the skills we use in selling are critical to order taking. Selling and order taking each have their place. But they are different.

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“Customers Won’t Buy Until They Are Ready To Buy”

Partners in Excellence

In fact, if all we do is wait for the customer to be ready to buy, we are doing them a disservice, and adding little value–basically becoming order takers. We, sales and marketing, have a huge impact on influencing and shaping the customer’s readiness and desire to buy.

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Understanding Customer Needs

Partners in Excellence

As I listened to the questions, it struck me, the majority of the questions really weren’t about the customer’s needs but really about the product or solution. Sales Automation, Marketing Automation, Financial Systems, Machine Tool, New Building] solution? What other capabilities are you looking for in a solution?

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

Any takers? But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. To be eligible, just pay me one easy payment of $99.99 before reading the rest of this article. Where Sales Prospecting Went Bad. I don't know what happened exactly.

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I Thought I Had Solved World Hunger

Partners in Excellence

Perhaps the solution to world hunger was at hand, I just had to make this visible to the world through my blogging, writing, and speaking! companies and many of the “solutions providers” do the same thing. These solutions truly provide value but to a certain small set of problems and customers.

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Complicated Things Versus Complicating Things

Partners in Excellence

We seek solutions to address the complexity. Related Posts: Complexity Is Just An Excuse Managing Complexity DumbingThings Down Versus Radical Simplification Order Taker Or Solution Creator? Without a doubt, our personal and business worlds are complicated–and getting more so. Avoiding Simple.

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