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This day in search marketing history: January 18

Search Engine Land

Google Slows Web Crawlers To Help Blackouts Sites. Study: 80% of Google Home results come from snippets. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. But in a number of cases, when there was a snippet, Home provided no answer or a different answer. Also on this day.

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This day in search marketing history: January 17

Search Engine Land

Google shares tips for success in Google News search results. 2019: These 11 tips were largely established best practices – a good refresher, rather than new approaches. 2018: The study suggested there are about 40 million devices in US homes. Google To Join Anti-SOPA “Blackout Day” With Home Page Protest.

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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Google lets users see their related search history with new card. 2019: The trick made it possible to show any site for any query in the knowledge panel area.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them. Navigating sensitive subjects like politics, religion, etc., The two most critical social sites are WeChat and Weibo.

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The Ultimate Guide to Video Marketing

Hubspot

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Then, move close enough to your subject so you don’t have to use the zoom feature — it often makes the final video look pixelated and blurry.

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