Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 106

B2B X-functional Pitch Click Through Rate 106

SaaStr

DECEMBER 17, 2019

From referrals from one developer to another. So we have a wonderful team that does a lot of that relationship building. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. We have a very strong kind of developer focus.

Finance 57

Finance X-functional Non-Profits Launch 57

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Financial Relationships.

Legal 75

Legal Relationship building X-functional Contact 75

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Above all, your job is to find the right solutions for the right organizations or people, and that means long-term relationship building. Many tech tools are multi-feature these days, however.

Networking 59

Networking B2C Cross-sell Negotiate 59

SaaStr

JULY 8, 2020

Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. ” And she was like, “Trust me. I mean, the benefit is things have been so hot that the velocity of decision making and relationship building was I think untenable.

Pitch 65

Pitch Start-ups Up-sell Technology 65

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141