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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Other duties.

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How to fix a huge traffic drop after rebranding

Search Engine Land

Now, they evaluate how it stacks up to other pages in their indexes. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. Avoid rebranding and launching a new website design simultaneously.

Launch 112
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Confused By New Data Privacy Laws? Start Here

Salesforce

Brush up on data privacy laws in the U.S. California, Colorado, Connecticut, Utah, and Virginia have all passed comprehensive privacy legislation in recent years, and many of the obligations stemming from those laws will become effective this year. Get articles about marketing selected just for you, in your inbox Sign up now 2.

Legal 96
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Why marketers should care about consumer privacy

Martech

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Ironically, U.S.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

But what about when the product matches the customer’s needs and they trust the seller? Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. If you sell commodity products, you might want to pull reviews from an external site so that you can display more of them.

Customers 132
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. Today we’ll be talking about five ways to effectively move up market.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. The sum represents the revenue you can expect to bring in throughout the sales cycle. Sign up now Thanks, you’re subscribed! What you’ll learn: What is sales velocity?