Partners in Excellence

NOVEMBER 8, 2019

I’ve not been following my normal cadence of blog posts the past couple of weeks. But normally, that doesn’t divert me from writing, it actually gives me ideas for posts. This trend is, unfortunately, doing exactly the opposite of what our customers need and what enables us to create the greatest value with them.

Assembly Line 77

Assembly Line Trust Consult Up-sell 77

Partners in Excellence

AUGUST 29, 2016

There are all sorts of phrases like, “people buy from people,” which ascribe the importance of building relationships with our customers. Yet, it seems that too much of how we actually manage the customer engagement life cycle seems to ignore the importance of developing relationships with our customers.

Assembly Line 48

Assembly Line Customers Trust CRM 48

Martech

MARCH 19, 2024

We realized our blog drove visitors but not conversions. Who is an SDR?” This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. Map out the ideal candidate profile It’s like an ideal customer profile in sales but with writers.

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B2B B2C Education Construction 123

Partners in Excellence

DECEMBER 20, 2020

Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile.

Assembly Line 140

Assembly Line Manufacturing Sales Up-sell 140

Sales Hacker

OCTOBER 7, 2021

In working with Anita, sales Professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. What is one a-ha moment you’ve had in your sales career?

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Sales Start-ups Up-sell Cross-sell 130