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What is personalized marketing and how is it used today?

Martech

Personalizing marketing for consumers may seem straightforward to many brands, but it’s actually much more complex. Consumer preferences are constantly changing, and marketers need to offer solutions to their current needs and anticipate those that may arise in the future. Here are some examples of personalization in both areas.

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Why we care about social media marketing: A guide for brands

Martech

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

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