A Quick Primer on Google's Search Engine Results Page (SERP)
Hubspot
APRIL 6, 2018
Typically, vertical search relates to topical searches like geographical regions -- for example, when you search “Columbia, South Carolina,” Google delivers a “Things to do in Columbia” box, along with a “Columbia in the News” box. Moz Pro offers strategic advice on ranking higher, a major benefit to the tool.
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