Search Engine Land

NOVEMBER 23, 2022

Metaphorical snake oil has been sold in various ways and many websites have been harmed by misguided SEO advice or tactics. When Google started out in the crowded and messy search engine market, it had a revolutionary ranking algorithm that used the so-called “PageRank” to determine website authority. Is it or not?

Gaming 107

Gaming Engineering Start-ups Technique 107

ConversionXL

JULY 22, 2021

The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. Ranking opportunities.

User Experience 162

User Experience UX CTR Engineering 162

Hubspot

JULY 3, 2014

You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. The best part about it all is that it''s super easy to do yourself, even if you don''t have extensive HTML knowledge. But that''s not all hyperlinks can do. Here''s how you do it.

Follow-up 75

Follow-up Closing Product 75

Hubspot

SEPTEMBER 2, 2013

In my frustration, I began to hack away with my very limited HTML knowledge to hope to find a solution that would work. 4) Copy the code from this section wherever you like in your blog post or website. Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow.

Follow-up 77

Follow-up Start-ups Closing Customers 77

Hubspot

MARCH 16, 2013

The full embed code will look something like this: <blockquote class="twitter-tweet"><p>These 101 companies are totally ROCKING social media: <a href="[link] title="[link] Wouldn't you say?</p>&mdash; Wherever you want your embedded tweet to appear, paste this code into the HTML of your website.

Product 71

Product Customers 71

Hubspot

SEPTEMBER 11, 2013

If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. And what is HTML? 3) In your content management system, open up your HTML viewer. But wait a second.

Networking 68

Networking Start-ups Process Customers 68

Hubspot

NOVEMBER 20, 2019

Applying HTML to background images is crucial because they make your image -- and the content on top of it -- fit into the reader's view of the email. This will take you to space where you can create new modules, like CTA buttons or new additions to your website. Check out this email I received from JetBlue, below. I went very basic.

CTR 67

CTR Customers 67

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google released the functionality to all users.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Hubspot

APRIL 7, 2014

To install these slide-in CTAs on your blog, you''ll need: The ability to copy/paste and basic HTML knowledge. Access to your blog''s template HTML code. Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. But the question is. Oh, the horror.)

CTR 77

CTR Follow-up Contact Start-ups 77

Hubspot

APRIL 15, 2013

The secret to these fancy pieces of information are rich snippets that these websites have coded onto their website pages. Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description.

Click Through Rate 77

Click Through Rate Follow-up Price Start-ups 77

Hubspot

SEPTEMBER 10, 2013

Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. 4) Paste the code into your website or blog post''s HTML/source code where you want the embedded post to appear. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks. Google+ Embedded Posts!

Promote 71

Promote Closing Conversion 71

Hubspot

JANUARY 27, 2014

Once you add one of these buttons to your website or email, turn it into a customized mailto link. Once you add one of these buttons to your website or email, turn it into a customized mailto link. Here''s what the HTML code to the link will look like: <a href=" mailto:? How to Encourage Leads to Share Your Content.

Lead generation 78

Lead generation Follow-up Campaign Promote 78

Hubspot

MAY 19, 2010

As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. I often find myself using HTML code directly on blog comments or in forums. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables.

Campaign 57

Campaign Engineering Follow-up 57

Hubspot

JUNE 25, 2014

Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Step 3: Copy the code that appears, and paste it into the HTML editor on your website. <a href="https://twitter.com/search? . <a

Presentation 78

Presentation Follow-up Closing Start-ups 78

Hubspot

SEPTEMBER 16, 2013

Quick Tip: You can make your company''s phone number clickable by adding a simple tag in the HTML view of your page. Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a>

B2C 78

B2C Follow-up Networking Campaign 78

Hubspot

AUGUST 5, 2013

And if you create infographics (and other visuals, for that matter), you should be going the extra mile to make it easy not only for people to share it with their social networks, but also to share it on their own websites, as well. Copy and paste this code into the HTML of your web page/blog post where you want the embed code to appear.

Networking 72

Networking Promote Start-ups Customers 72