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billion in ad revenue in 2020. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.
Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Click-through rate (CTR). YouTube fundamental content types you need to know.
See that huge drop around Q2 of 2020? But what about that huge peak before 2020? Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. We need to be the ones to determine if traffic declines are a permanent effect of our niche or if it may be a cyclical event.
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.
If your click-through rate (CTR) is declining for display ads, advertorials can help. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche. A way to increase engagement over display ads.
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