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This day in search marketing history: March 16

Search Engine Land

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 93
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

VC investment resulted in $105 billion raised in 2020 alone. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Just how big is the market size of the fintech industry? AI in fintech market.

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This day in search marketing history: March 11

Search Engine Land

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Growth requires taking market share from your competitors, while they try to do the same to you. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy?including The Transparency Sale.

Sales 141
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

George Kocher, Founder & CEO of Brand North explained why they get more desktop traffic: “Most of our referrals are from direct sales efforts as well as referrals which we believe is the reason our website is viewed much more on Desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

George Kocher, Founder & CEO of Brand North explained why they get more desktop traffic: “Most of our referrals are from direct sales efforts as well as referrals which we believe is the reason our website is viewed much more on Desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 52