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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. What’s actionable here? Marketing doesn’t convert overnight.

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Use These 4 Sales Email Strategies to Break Through the Noise

Sales Hacker

If your reps have $1M quota, then every day is worth $4,000 in revenue. When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 101
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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. We can not hire more salespeople, increase quotas, and make more money.

Quota 101
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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. Inside reps have the same quotas and expectations. and across the globe.

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The Top 5 Scale-Up Mistakes for Startups with Dave Kellogg, Balderton Capital Executive-In-Residence (Pod 574 + Video)

SaaStr

Mistake #1: Premature GTM acceleration. Lacking these models for repeatability, these new sales leaders and hires struggle to hit quota. On average, companies that went public in 2021 had existed for eleven years. He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Key Takeaways.

GTM 77
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Increase Sales Performance with the Right Sales Enablement Tool

Highspot

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. When researching vendors, a trusted place to start is The Forrester Wave : Sales Content Solutions, Q4 2022 report.

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