ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. You might want to consider making search engine optimization (SEO) the foundation of your long-term traffic generation strategy by building a popular blog. Optimizing your website for lead generation. Create your first lead magnet.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

Search Engine Land

SEPTEMBER 12, 2023

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. I love the ability to go beyond Search for people who are not equipped to manage Discovery, YouTube, Display, and those more niche networks.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Hubspot

MAY 11, 2021

Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. In fact, the first podcast was created back in 2004 , and as of April 2021, there are now over two million podcasts available. That is why over $1 billion in ad revenue is expected in podcasts in 2021.".

Follow-up 101

Follow-up Lead generation Education Start-ups 101

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Railsconf 2021 , for example, breaks their offers up into levels. If what you’re producing resonates with consumers, it will appeal to sponsors. Audience data.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

MARCH 31, 2021

For example, since launching my podcast, Maker Mixtapes , in January 2021, I’ve had the pleasure of connecting with marketers from brands like Shopify, as well as industry leaders like Rand Fishkin. Use the Netflix effect: When launching your podcast, have a bank of episodes ready to go.

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Rewards program, contests, email marketing, campaigns; Revenue.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. When I set out to build this company, I fell into this niche that became our market and so forth. The App Store had just launched and the cameras are so bad you couldn’t read your receipts with it.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. After teaching high school English in Chicago, I joined an early stage EdTech startup and launched my career in sales 8 years ago. I joined Flowhaven in 2021 as an SDR. Anything less is failure. Julie Hansen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130